Tech Superpowers takes Apple to Patriot Place


Savant is excited to showcase the opening of a new Apple store, located at Patriot Place in Boston. Read more to find out about Tech Superpowers, and how the store will sell product by Savant.

Source: Bizjournals.com

Think of it as an Apple Store on steroids — the kind that give users not just bulk, but a little extra attitude.

Tech Superpowers, a high-end computer retailer biased toward, if not centered around, products from Apple Inc.,is opening what it is calling its “flagship” store at Patriot Place.

The location at the the mall near Gillette Stadium in Foxboro “isn’t ‘just another Apple Store,’ ” a Tech Superpowers news release states. “It’s a new retail concept that creates an immersive experience with over a dozen technology brands showcasing high tech products in a single showroom.”

“Before the Apple Store, retail environments – especially in high tech – were unimaginative. Apple entered and showed people that tech retail could be cool,” Tech Superpowers founder and President Michael Oh said in a news release. “Now, we’re here to take what Apple did and make it sexy.”

One thing that will distinguish the Tech Superpowers store from conventional Apple stores is an emphasis on products from vendors other than Apple. While such products often can be found in Apple stores, they generally are featured less than prominently.

Among the products to be featured at the Tech Superpowers store:

  • Packages from Osterville, Mass.-based Savant Systems that lets users control systems such as home thermostats or classroom or workplace technology.
  • Furniture from Turnstone. The company specializes on co-working — making space usable by different workers at different times.
  • NuVision flatscreens.
  • LED lighting systems from Solais and Juno Lighting
  • Meraki WiFi systems for commercial applications.
  • KEF speakers.

Products from those companies will be displayed in a setting visitors to the Tech Superpowers headquarters on Newbury Street won’t find — an automobile.

The new store will what’s being called the Geek My Ride III Lexus — a car wired with computers, an iPad and mobile Wi-Fi.

In addition to offering a range of products far broader than that available at Apple stores, Tech Superpowers also challenges Apple when it comes to prices for commodities such as memory for upgrading notebook or desktop computers.

Founder Oh, who was graduated from the Massachusetts Institute of Technology in 1992, seems unfazed by taking on Apple even while selling the company’s products.

“Unlike the Apple Store, we’re not just here to sell Apple,” he said. “We want to show people the potential of what technology, including Apple, can bring to any environment, whether it be a bedroom, conference room, or even your car.”

Apple, for its part, seems perfectly willing to take Tech Superpowers on — a move that was greeted, at least publicly, with a light-hearted response from Tech Superpowers employees. When Apple opened a retail store on Boylston Street — very close to Tech Superpowers on Newbury Street — three years ago, the old-timer in the neighborhood broadcast the construction of the Apple store with a video stream from a webcam.

Some customers will have roles at the new store beyond those of passive shoppers.

Tech Superpowers is touting that the store is calling “the first ever user-created retail experience with Apple’s products.”

“When we get demo products from Apple and dozens of manufacturers, we’ll tell the world on Facebook and Twitter,” Tech Superpowers wrote on its web site. “Then you can volunteer to be our tester. If you like the product, you make a video review and we’ll carry the product in our stores. If users don’t like it, we won’t carry it - it’s that simple.”

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